Hallmarks of the New Honda Bravo: Practicality, High Quality and Affordability By Honda Philippines Published: December 15, 2006 Print
The Bravo’s six production colors being presented to the audience during said model’s grand launching event at SM Mall 0f Asia
New Concept of Affordability Without Sacrificing High Quality
By closely observing Filipino riders’ penchant for modifying their motorcycle units, which many times occur as soon as the new unit rolls out of the dealership for the first time, Honda found that majority of users install a myriad of aftermarket parts readily available at very affordable prices in their dealer of choice.
Among the first to be replaced aside from the “stock” bolts and nuts (replaced by colorful ones) include the handle bar, the tires and rims, the muffler, the body stickers, the side mirrors…and yes you got it right—the side stand (replaced by colored or stainless-finish after market versions) and the rear grab (many times the rear grab comes off and is not replaced at all). The stock parts that were substituted with after market parts either are discarded or are put away in some obscure storage space at the riders’ homes only to be forgotten sooner than later.
And so Honda, after months of actual market observation and after asking hundreds of potential buyers and current users of motorcycles identified specific parts that are most commonly taken out of the stock motorcycle unit and used this market data to develop a motorcycle that give buyers the freedom to do as they please and install the side stand of their choice or take out the rear grab as they desire, aside of course from doing their fancy of modifying many other parts. - 5111 Views
ericdu - January 6, 2007 hmmm i think this was the result of our survey taken last at the Honda Convention, coz usually bikers nowwadays buy be it brand-new or second hand and to modify it. Nice marketing strategy for Honda.
keeker - December 17, 2006 i honestly believe that Bravo is positioned foremostly to the hobbyists and not to the tight-in-budget. why? well, the article above would best warrant my comment. buying a Bravo means buying aftermarket replacements! if you enjoy spending for aftermarket upgrades, well, this Honda variant is for you. this bike is made with basic parts meant to be replaced! and if you're saying that this is nicely & reasonable priced, well, think again... this isn't what practicality means for me. buying a bike for P40+K and spending another 10K or more just to replace some parts isn't my idea of being practical at all.... affordable? i suppose so. but aren't other made bikes with standard sonic-like features like mags, clip-on bars, cowl-type headlight, mono-shock, race-inspired looks that cost almost the same can be considered more affordable? buy one for the same price as Bravo and you don't need to replace parts no more... this is practicality & affordability for me. and settling for cheapo china-made bikes like motorstar & sinski & skygo -- bike variants which you don't need replacements after buying -- are what practicality, affordability & quality for me.
Sorry, your account does not have access to post comments.
hmmm i think this was the result of our survey taken last at the Honda Convention, coz usually bikers nowwadays buy be it brand-new or second hand and to modify it. Nice marketing strategy for Honda.
i honestly believe that Bravo is positioned foremostly to the hobbyists and not to the tight-in-budget. why? well, the article above would best warrant my comment. buying a Bravo means buying aftermarket replacements! if you enjoy spending for aftermarket upgrades, well, this Honda variant is for you. this bike is made with basic parts meant to be replaced! and if you're saying that this is nicely & reasonable priced, well, think again... this isn't what practicality means for me. buying a bike for P40+K and spending another 10K or more just to replace some parts isn't my idea of being practical at all.... affordable? i suppose so. but aren't other made bikes with standard sonic-like features like mags, clip-on bars, cowl-type headlight, mono-shock, race-inspired looks that cost almost the same can be considered more affordable? buy one for the same price as Bravo and you don't need to replace parts no more... this is practicality & affordability for me. and settling for cheapo china-made bikes like motorstar & sinski & skygo -- bike variants which you don't need replacements after buying -- are what practicality, affordability & quality for me.